But be careful: if it's not original, it's just a puppet.
Labubu have become true icons of contemporary toy art: born from the collaboration between Kasing Lung and Pop Mart, they combine irreverent aesthetics, collectibles, and pop culture. The "Labubu Energy" series is one of the most recognizable: bright colors, dynamic details, and an unmistakable visual personality.
But beware: as often happens with coveted items, the market is full of fakes , sold as originals at full price. And this is where many fall into the trap.
At Aurea, only original Labubu. And we can prove it.
The Labubu you find at Aurea Luxury Lab come exclusively from official Pop Mart stores , purchased through direct collaborators in Asia and always accompanied by verifiable purchase invoices .
Each piece is new, sealed, never displayed, and impeccably preserved. We work with the same care and selection we dedicate to luxury handbags: if it's not original, it doesn't enter the showroom .
And just like with handbags, authenticity is crucial. But with Labubu, the risk is even more subtle: those who buy a fake bag often know it. Not with Labubu. They'll sell you a fake at full price, without you even noticing it right away .
Labubu + bag: a perfect match
Small, fun and visually striking, Labubu Energy are perfect for attaching to a luxury bag, suitcase, fanny pack or simply keeping as a collection on your desk.
Imagine a neon Labubu on a black Chanel Timeless, or an orange Energy on a Louis Vuitton Neverfull: it's the detail that breaks the balance with style. A clever pop contrast that draws the eye and defines a very clear visual identity.
The three most sought-after Labubu (and to buy now)
In the collector's market, there are models that maintain and increase their value over time .
In the case of Labubu, the three most iconic and requested of all remain:
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Labubu Coca-Cola : a very rare and unobtainable collaboration
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Labubu Let's Checkmate : Loved by Asian collectors, very hard to find
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Labubu Wings of Fortune : very limited edition, fascinating aesthetics, perfect as an investment
These three models are no longer available through official channels, and their prices reflect their true rarity. If you find an original, it's worth paying market price : the value is justified.
What They Don't Tell You About Labubu Wings to Energy
The Labubu Wings to Energy (sometimes also called Big into Energy) was also widely distributed on Pop Mart Italia , so it is not a rare piece nor a limited edition.
Many retailers offer it at high prices, but the truth is that it is not worth more than 60-70 euros , unless it is sealed and with special packaging.
Buying it for 100 or 120 euros makes no sense, because there is no real shortage on the market.
Anyone who offers it to you as a “rare piece” is simply inflating the price .
Why buy from Aurea
Aurea Luxury Lab applies the same rigor of the world of luxury to collectible toy art .
Each Labubu is:
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100% Original
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Accompanied by official proof of purchase
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New, sealed, never displayed
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Shipped in protective and insured packaging
For collectors, for those who want a unique accessory, or for those looking for a truly unexpected gift, an original Labubu is a little pop masterpiece to wear or keep .
Available now in showrooms and online
In our Modena showroom and on our website, you'll always find an updated selection of original Labubu, including:
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Labubu Energy Orange (sealed)
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Labubu Wings to Energy (basic edition)
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Labubu Let's Checkmate (discontinued)
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More pieces coming soon, also on request
If you are looking for a specific model, please contact us: we can help you find it through our direct international channels .
Collecting isn't a game. It's a style choice.
Discover the Labubu available now at www.aurealuxurylab.com or book your private showroom visit.
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