Sustainable luxury: the vision of Aurea Luxury Lab

Lusso sostenibile: la visione di Aurea Luxury Lab

Pre-loved luxury and sustainability: a conscious choice


In a world where excess has left its mark, choosing pre-loved luxury is an act of awareness. At Aurea, we believe that elegance should not compromise ethics. This is why we have built a model that integrates style, authenticity and sustainability at every stage of the process.


Sustainable and low environmental impact shipping


We work exclusively with couriers that certify their commitment to reducing CO2 emissions and using eco-friendly vehicles. Our logistics aim to minimize environmental impact without compromising the speed and reliability of the service. Responsible luxury e-commerce starts with delivery.


Eco-friendly packaging: elegance without plastic


Our packaging is 100% sustainable. Each box is produced in Europe by companies certified according to the European regulations UNI EN ISO 14001. We use exclusively recycled and recyclable materials:

  • Double-wall recycled cardboard boxes

  • Watermarked paper tape with metal insert, plastic-free and safe for valuable shipments

  • Aurea tissue paper and stickers in recycled FSC paper, printed with water-based inks


This attention to detail reflects our commitment to eco-friendly luxury.


Circular Fashion: Pre-Loved Luxury Bags


Buying a pre-owned luxury bag is a concrete choice against overproduction and waste. The fashion industry is among the most polluting in the world: according to the United Nations Environment Programme, it is responsible for 10% of global carbon emissions.


Buying a pre-loved bag:

  • Reduces demand for new production

  • Extend the life cycle of iconic accessories

  • Keeps the value of the original product intact


Choosing Aurea means entering the new era of high-end circular fashion.


A sustainable showroom in the heart of Modena


Our showroom is located in a historic building in the center of Modena. Renovated in 2024, it was designed according to the highest standards of energy efficiency:

  • Integrated LED lighting with home automation technology

  • Natural and low-impact materials

  • Optimization of energy consumption


An exclusive, refined and conscious environment, in line with Aurea's values.


The future of luxury is conscious and sustainable


Aurea Luxury Lab is not just a place to buy authentic and certified bags. It is a project founded on real values: respect for the planet, attention to detail, beauty without waste.


Every choice, from logistics to packaging, from the showroom to the products, is designed to redefine the concept of luxury: less impact, more value.


Discover our selection of sustainable luxury bags.

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