Our History
Who We Are
Aurea Luxury Lab was founded in 2024 in Modena.
We started in Italy and, within a year, we began working with clients in 27 countries across Europe and international markets.
We select high-end bags and accessories in excellent or unused condition.
We don't define ourselves as a vintage company: we prefer to talk about contemporary luxury, chosen with care.
By choice, we purchase exclusively from private individuals or certified suppliers. We avoid unverified intermediaries and speculative practices: a more direct supply chain allows us to maintain control, consistency, and access to fair prices.
Each item undergoes rigorous inspection and advanced authenticity checks, supported by specialized technologies. Behind it all is method, not improvisation.
We also pay close attention to sustainability, using certified couriers and low-impact packaging solutions. Without boasting, simply because it makes sense.
Valerio Falabella is the founder of Aurea Luxury Lab .
He has gained many years of experience in retail, working in international and multinational contexts between luxury and retail such as MaxMara, Desigual, Tous, Antony Morato, Kiko Milano.
Throughout his career, he has followed operational development and growth projects, dealing with strategy, processes, and commercial management across multiple markets simultaneously, with responsibility for structured retail networks.
Aurea was born from the combination of strategic vision, concrete product knowledge, and genuine attention to the customer experience, applied to the second-hand luxury market with a pragmatic and uncluttered approach.
Our headquarters are located in Modena, Italy, where our showroom is also located. Visits are by appointment only.
In an industry where many operators operate exclusively online, often without a physical location, we've chosen a different approach. Having a dedicated space allows us to work more rigorously, manage products with greater control, and offer a concrete point of contact, especially when it comes to high-value purchases.
The showroom is designed as a private, minimalist, and well-maintained space where you can view products and engage in direct conversation. This helps ensure safety, reliability, and continuity, even during the most important transactions.




