Labubu Big Into Energy: the Popmart touch that transforms your style

But beware: if it’s not original, it’s just a toy.

Labubu have become true icons of contemporary toy art: born from the collaboration between Kasing Lung and Pop Mart, they combine irreverent aesthetics, collecting, and pop culture. The “Labubu Energy” series is one of the most recognizable: bright colors, dynamic details, and an unmistakable visual personality.

But beware: as often happens with coveted items, the market is full of fakes, sold as originals at full price. And this is where many fall into the trap.

At Aurea, only original Labubu. And we can prove it.

The Labubu you find at Aurea Luxury Lab come exclusively from official Pop Mart stores, purchased through direct collaborators in Asia and always accompanied by verifiable purchase invoices.

Each piece is new, sealed, never displayed, and impeccably stored. We work with the same care and selection that we dedicate to luxury bags: if it’s not original, it doesn’t enter the showroom.

And just like with bags, authenticity is fundamental. But with Labubu the risk is even more insidious: those who buy a fake bag often know it. With Labubu, no. They sell you a fake at full price, without you realizing it right away.

Labubu + bag: a perfect match

Small, ironic, and visually striking, Labubu Energy are perfect to attach to a luxury bag, a suitcase, a belt bag, or simply to collect on your desk.

Imagine a fluorescent Labubu on a black Chanel Timeless, or an orange Energy on a Louis Vuitton Neverfull: it’s the detail that breaks the balance with style. An intelligent pop contrast that draws the eye and defines a very clear visual identity.

The three most sought-after Labubu (and to buy now)

In the collecting market, there are models that maintain and increase their value over time.

In the case of Labubu, the three most iconic and in-demand remain:

• Labubu Coca-Cola: a very rare and hard-to-find collaboration

• Labubu Let’s Checkmate: loved by Asian collectors, very difficult to find

• Labubu Wings of Fortune: extremely limited edition, fascinating aesthetics, perfect as an investment

These three models are no longer available through official channels and their price reflects their true rarity. If you find an original one, it’s worth paying the market price: the value is justified.

What they don’t tell you about the Labubu Wings to Energy

The Labubu Wings to Energy (sometimes also called Big into Energy) has been widely distributed also on Pop Mart Italy, so it is neither a rare piece nor a limited edition.

Many resellers offer it at high prices, but the truth is that it’s not worth more than 60-70 euros, unless it is sealed and with special packaging.

Buying it for 100 or 120 euros makes no sense because there is no real scarcity on the market.

Those who offer it as a “rare piece” are simply inflating the price.

Why buy from Aurea

Aurea Luxury Lab applies the same rigor from the luxury world to collectible toy art.

Every Labubu is:

• 100% original

• Accompanied by official proof of purchase

• New, sealed, never displayed

• Shipped in protective and insured packaging

For collectors, for those who want a unique accessory, or for those looking for a truly unexpected gift, an original Labubu is a small pop masterpiece to wear or keep.

Available now in showroom and online

In our Modena showroom and on the website, you will always find an updated selection of original Labubu, including:

• Orange Labubu Energy (sealed)

• Labubu Wings to Energy (base edition)

• Labubu Let’s Checkmate (out of production)

• Other pieces arriving soon, also on request

If you’re looking for a specific model, contact us: we can help you find it through our direct international channels.

Collecting is not a game. It’s a style choice.

Discover the Labubu available now at www.aurealuxurylab.com or book your private visit to the showroom.